2022 - 2024
Lead Copywriter / Translator
Carrier Global | Kidde Global Services
As the Lead Copywriter and Translator for Carrier Global, recognized as one of Fortune’s Most Admired Companies, and its sister company, Kidde Global Solutions, I collaborated closely with cross-functional stakeholders to develop, write, and translate both technical and editorial content in English and French Canadian. My contributions were pivotal in enhancing product packaging and informational materials, as well as optimizing web landing pages through targeted Search Engine Optimization (SEO) strategies, utilizing foundational knowledge of basic HTML and CSS.
In my role, I played a key part in the development of the Kidde mobile application, crafting engaging push notifications for SMS and email outreach, and creating informative e-newsletters, international safety campaigns, and compelling content for various social media platforms. Throughout my copy, I ensured the consistent maintenance of the brand's voice and aligned with UX and digital strategies.
Employing rigorous methodologies, my copy was meticulously crafted based on in-depth research of national regulations, ensuring the precise use of industry-specific terminology essential for life safety content in both printed and digital media.
SAMPLES
I provided copy for web landing pages through SEO strategies highlighting concise messaging on fire safety.![]()
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I developed, overviewed, and updated technical copy for product packaging and information sheets, printed guides, and web listing pages in both English and French Canadian.
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Collaborating with stakeholders, I wrote bilingual educational fire safety messaging based on rigorous research of national regulations.
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I developed an indexable and search-based comprehensive bilingual Help Centre with articles and frequently asked questions.
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I constructed comprehensive UX flow charts for the conception of the Kidde mobile application. Subsequently authoring its copy and push notifications - for emails too!
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I developed copy for one of the largest bilingual North American fire safety campaigns by translating complex technical content to accessible and concise copy for North Americans of all ages. Case Study: Using the power of music and storytelling, the “Cause for Alarm” campaign was created in response to the statistics that fatal house fires disproportionately affect some communities more than others. I authored and translated copy for its media and national press release across North America. Since its launch in 2022, Kidde's Cause For Alarm campaign has helped drive equitable access to life-saving devices through smoke alarm donations and educational resources.
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I created family-friendly educational guides and toolkits in both English and French Canadian.
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I provided copy for web landing pages through SEO strategies highlighting concise messaging on fire safety.
I developed, overviewed, and updated technical copy for product packaging and information sheets, printed guides, and web listing pages in both English and French Canadian.
Collaborating with stakeholders, I wrote bilingual educational fire safety messaging based on rigorous research of national regulations.
I developed an indexable and search-based comprehensive bilingual Help Centre with articles and frequently asked questions.
I constructed comprehensive UX flow charts for the conception of the Kidde mobile application. Subsequently authoring its copy and push notifications - for emails too!
I developed copy for one of the largest bilingual North American fire safety campaigns by translating complex technical content to accessible and concise copy for North Americans of all ages. Case Study: Using the power of music and storytelling, the “Cause for Alarm” campaign was created in response to the statistics that fatal house fires disproportionately affect some communities more than others. I authored and translated copy for its media and national press release across North America. Since its launch in 2022, Kidde's Cause For Alarm campaign has helped drive equitable access to life-saving devices through smoke alarm donations and educational resources.
I created family-friendly educational guides and toolkits in both English and French Canadian.
