I supported the founders of Canada’s first crypto art gallery in establishing foundational curatorial copy standards, language and brand voice.
I conceptualized exhibition themes while developing curatorial content and managing artists communications as well as in-gallery staff operations. I authored an in-depth knowledge database offering a digital academy platform that is the foundational curriculum of the gallery’s grants program.
All exhibition materials were implemented in strategic social media and enewsletter marketing plans.

SAMPLES

I oversaw in-gallery installations while working with technical teams and authoring bilingual artwork curatorial copy.



Through rigourous research, I developed articles and a in-depth glossary for a comprehensive knowledge database.



I helped scale the gallery’s social media platforms [Instagram, Facebook, LinkedIn] through consistent bilingual campaigns.


Such as conducting blog interviews with artists highlighted by their words or constructing a digital glossary that call patrons to actions.

I maintained routine and simplistic enewsletters with copy of thematic concepts, keeping the gallery’s community informed.

I developed a comprehensive help centre compiling all information of the institution’s activities.